Effective Search Engine Optimization

After "great looks," the second of the two core design objectives for all sites created by Clickfire Web Design is "effective search engine optimization." Each month, our web sites target specific keyword phrases that deliver thousands of visitors from search engines. To accomplish this, we optimize web sites at the time of design with effective search engine optimization techniques that we've learned over the years and put into practice for our own web sites as well as client sites.

Many business owners don't realize that they can market their web site products to search engines with minimal effort. If you're going to design a business web site, why not optimize it for your products' keywords and attract visitors who search those keywords from search engines?

We perform general search engine optimization for web sites with special attention to Google and Yahoo, the leading search engines. Some important search engine optimization considerations that we take into account in delivering high rankings for our clients include:

• Incoming links/Google PageRank
• Internal linking structure
• Specific page targeting
• Primary and secondary keyword text
• Keyword link anchor text
• Skillful use of meta tags

See Clickfire Web Design top search engine ranking examples for specific keyword phrases on these leading search engines: Ask.com, Google, LookSmart, MSN, and Yahoo.

We respect guidelines from search engine industry leaders like Google and Yahoo that give our clients the edge of ethical search engine optimization. Abiding by the rules makes it highly unlikely that a web site will be penalized or removed from search engine indexes.